FWD: Sydney 2025

26 MARCH 2025
8 AM - 6 PM AEDT

DOLTONE HOUSE
JONES BAY WHARF

A conference exploring the future of marketing

Step into a world where marketing possibilities are in full bloom and email is the ultimate tool for cultivating growth. Discover the power of personalisation, the magic of creativity, and advantages of data-driven strategies to uncover new revenue streams and maximise ROI.

It all happens on 26 March 2025 as FWD: Sydney takes over Doltone House Jones Bay Wharf for Intuit Mailchimp’s celebrated marketing conference. Join us to explore the insights, strategies, and products to propel your business forward and achieve your biggest goals ever.

Rebel Wilson

Comedian, Actress, and Writer

Professor Byron Sharp

Professor of Marketing Science and Director
Ehrenberg-Bass Institute

Neil Patel

Co-founder
NP Digital

Karen Ferry

Executive Creative Director, Writer, and Television Personality

Alita Harvey-Rodriguez

Founder
MI Academy

Joe Brumm

Creator and Writer
Bluey

Zach Kitschke

Global CMO
Canva

Dilruk Jayasinha

Comedian

Jeremy Jones

Global Head of Creative
Intuit Mailchimp Wink

Anthony Capano

Regional Director for Australian and New Zealand (ANZ)
Intuit Mailchimp

Fay Kallel

VP of Product and Design
Intuit Mailchimp

<01>

Turn ROI to the max

Grow your customer base, increase revenue, and meet your goals with the untapped potential of email as one of the best performing ROI tools a marketer can use.
<02>

Unlock growth opportunities with product experts

Learn how to drive more email and SMS sign-ups with forms, improve engagement with smart segmentation, increase orders by integrating SMS into your automations, and boost marketing performance with advanced analytics.
<03>

Implement future trends, today

Discover how to future-proof your marketing by adopting research-backed trends that set you apart from competitors and accelerate your goals.
<04>

Make connections that matter

Grow your network and your impact with like-minded professionals passionate about the future of marketing, sales, and e-commerce.
<05>

Get insights from the brightest minds in the business

Walk away with a wealth of newfound knowledge from leaders in the world of marketing, AI, creativity, measurement, and business.

Welcome & Acknowledgement of Country

Join Margaret Campbell for the Welcome To Country ceremony—a cultural practice that acknowledges the traditional custodians of the land and welcomes visitors to show respect for the land and it’s people.

9:25AM - 9:30AM

MARGARET CAMPBELL

The Preview: Fresh Thinking, Smart Tech, and The Tools Shaping Tomorrow

APAC Managing Director, Anthony Capano, opens with Mailchimp's vision for Australia. Discover how fresh investments, cutting-edge tools, and a commitment to innovation are creating new opportunities for marketers.

9:35AM - 9:55AM

ANTHONY CAPANO

Power Move: Scale, Impact, and What’s Next for The Ultimate Opt-In Channel

In an algorithm-driven world, direct audience access is your greatest advantage. Join New York Times bestselling author and Forbes Top 10 Marketer, Neil Patel, as he shares expert strategies for making email the backbone of thriving, future-proof marketing strategy.

9:55AM - 10:45AM

NEIL PATEL

Creative Intelligence Automation, Imagination,  And The Future of Ideation

Join Karen Ferry in conversation with Bluey creator Joe Brumm, Canva's Zach Kitschke, and WINK's Jeremy Jones as they explore how to unlock fresh ideas, use AI as a creative collaborator, and build a future where technology enhances imagination—rather than replaces it.

11:30AM - 12:20PM

KAREN FERRY, JOE BRUMM ZACH KITSCHKE, JEREMY JONES

Your goals. Our expertise.

Ready to get a firsthand look how Mailchimp can help your business thrive? Our experts are standing by for a complimentary one-on-one consultation to demo features, explore use cases, and find the right plan to meet your goals.

DURING COMFORT BREAKS

Rebel with a Cause: Big Laughs, Bold Moves, and a Brand Built on Breaking The Rules

In this fireside chat, Rebel Wilson shares how humour, storytelling, and authenticity built her brand and made her unforgettable. From the art of audience connection to embracing individuality, discover how to turn personality into impact—and why the best brands keep people coming back for more.

1:20PM - 2:05PM

REBEL WILSON KAREN FERRY

The Bottom Line: Turning Data Into Impact— One Insight at a Time

Join Alita Harvey-Rodriguez, Founder of MI Academy, as she cuts through the noise, demystifies data, and uncovers the insights that drive growth. Learn how to make the most of your Marketing Efficiency Ratio (MER), optimise budgets with confidence, and transform email into a creative and commercial powerhouse—without the analysis paralysis.

2:05PM - 2:50PM

ALITA HARVEY-RODRIGUEZ

Future Forward: Sharp Insights for Smart Growth

Marketing moves fast, but the principles of growth remain constant. In this future-focused closing keynote, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, will challenge conventional wisdom with evidence-based insights on what drives brand success.

3:35PM - 4:30PM

PROFESSOR BYRON SHARP

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Solutions and Services

INTEGRATE YOUR APPS

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Integrations

Most popular

your tech stack

For developers

Resources

LEARN WITH MAILCHIMP

MAILCHIMP PRESENTS

FOR DEVELOPERS

Professional Services

Solutions and Services

For your industry

Professional Services

Integrate your apps

Integrations

Most popular

Your tech stack

For Developers

Resources

Learn with Mailchimp

Mailchimp Presents

For Developers

Professional Services

FEATURED SPEAKERS

Register

REASONS TO ATTEND

Turn ROI to the max

Unlock growth opportunities with product experts

Implement future trends, today

Make connections that matter

Get insights from the brightest minds in the business

FEATURED SESSIONS

Questions?