Karen Ferry is a multi-award-winning Executive Creative Director, writer, and television personality renowned for her expertise in marketing and cultural trends.

With nearly two decades of groundbreaking work, she’s held roles at some of Australia’s most prestigious agencies, including Leo Burnett, DDB, and The Monkeys/Droga5. She has transformed how brands embed themselves in culture, crafting campaigns for global icons like Volkswagen, McDonald’s, IKEA, and Netflix, as well as Australian stalwarts like Suncorp and Tourism Australia.

Karen’s innovative approach spans advertising, PR, and product development, earning over 200 industry accolades, including a Cannes Lion Grand Prix. A magnetic media presence, she has appeared on Gruen, The Project, Today, and Celebrity Apprentice Australia, while inspiring audiences at events such as SXSW and VIVID Sydney.

Passionate about nurturing talent, Karen revitalised AWARD School, Australia’s premier creative portfolio programme, mentoring over 1,000 emerging creatives and shaping the next generation of advertising innovators.