Marketing moves fast, but the principles of growth remain constant. In this future-focused closing keynote, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, will challenge conventional wisdom with evidence-based insights on what drives brand success.

Discover why the future of email doesn't end at personalisation—it's about scale, reach, and reinforcing brand memory structures. Expect a thought-provoking session that reshapes how you think about marketing effectiveness for years to come.